Implementing integrated marketing solutions in business transformation using the McKinsey 7s framework

A McKinsey 7S Model-Based Framework for ERP Readiness Assessment

Implementing Enterprise Resource Planning (ERP) systems is a complex, lengthy and expensive process which usually faces serious challenges and failures. Thus, it is necessary to perform a readiness assessment at the initial stage of an ERP implementation project to identify weakness areas which may encounter the project with failure. This paper proposes a new framework for assessing readiness o...

A framework for implementing a BIM business transformation

There are few experiences that test the mettle of corporate leadership like implementing radical change within a large organization. While business transformations are nothing new to industry, the kind of transformation we are seeing from Building Information Modeling (BIM) today presents a new and unique set of challenges for the infrastructure industry, owing in large part to the technical co...

The Nexus among Resource Based Theory, Marketing Strategy, and Firm Performance: An Integrated Framework

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

Sustainability and business-to-business marketing: A framework and implications

SOA Framework for Integrated Business

In this paper SOA model for business is presented. This is a survey paper. As the new technology evolve the new businesses use SOA framework. Close examination of SOA and EA and their corresponding governance reveal a great deal of overlap in their concepts, activities, processes, and outcomes. For example, both require input based on business objectives and produce outcomes that are tied to an...